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2016 vol. 3 |
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2016 vol. 3 |
Varram System has actively promoted targeting a robot market for home based on 'Appbot-Riley', which is a smart home robot for monitoring. Appbot-Riley is a product that targets a niche of existing IP camera market. It is a robot that can wander every spot of house for monitoring, equipped with an invader surveillance function and an alarm service function. It is not just simply looking at the video but it is available to communicate in both directions in real time. The system is equipped with the functions of photo taking, video recording, and automatic charging system. It is available to identify family members with the application of user recognition algorithm.
www.varram.com This year, Varram System plans to target the overseas market in full scale. The company already has proceeded with a funding campaign through a cloud funding site, 'Indigogo' and accomplished a performance of 170 thousand dollar sales. This year, the company has a strategy to lay a foundation of targeting overseas market more firmly by the opportunity to have been selected by the Korea Institute for Robot Industry Advancement for the market creation of robot supply business.
This year, in order to advance to the U.S, Varram System has selected 'Infinite Digital' as a sole distributor, which is the local company. In the future, the company, through Infinite Digital, will promote the recruitment of a local test group in the U.S, the establishment of a test bed for the experience in remote robot control, the collection and response for error and customers' complaints, and the verification of product under the internet environment of the U.S.
The company has a plan to proceed the verification for the continuous performance measurement of software and hardware, the measurement of interference elements, and the measurement of video quality through an Appbot server technology and not through a simple investigation and research on consumers.
As Infinite Digital has much experience in supplying products of TV, audio, and media to giant marts within the U.S in the level of marketing, the company is expecting much help for the advancement to the U.S market. The company will operate a local experience evaluation group.
Varram System has set a sales goal of 10 million dollars to the U.S market in 2017 and tightened its schedule for the advancement to overseas markets. The company has already supplied samples to Spain and Dubai, and promoted to discover buyers in overseas such as in Italy and Sweden. For this goal, the company has a strategy to acquire the overseas certification standard and to actively promote a brand PR through a global marketing. Through this, the company has set an ambitious goal to grow as a representing runner of robot company for home.
www.airo.kr Major products, aquarium fish robot, 'MIRO'(Marine Intelligence Robot) can swim freely in the water like a real fish. 'MIRO' can be classified to a giant aquarium fish robot (53cm) and a mid size aquarium fish robot (35cm). Fish robot can swim with the maximum speed of 60cm per second and a rotational swimming is also possible. As sensor and electronic air bladder are mounted, fish robot can swim freely toward top and bottom, left and right avoiding obstacles. In addition, using Android application, it is possible to control by manual mode or automatic mode with a smart phone.
The aquarium fish robot of AIRO also has a strong merit to make various fish by changing skin design. Currently, it is available to cover the skin with 23 types of design on the same body. It is available to introduce various fish to the ufactured.
Recently, AIRO has released a new aquarium carp robot that received much love worldwide for its fancy pattern. The company also has presented an aquarium fish mounted with a camera. A robot mounted with a camera module can take pictures of environment inside the water tank in real time and send them through smart phone or tablet PC.
AIRO understands that there will be a demand around science hall, museum, educational center, robot exhibition center, and Kids Cafe; and plans to target mainly on this market. It is not just simply to supply aquarium fish but to promote a business toward a direction of raising the added value of the business in aquarium fish robot by supplying waterscapes such as aquarium tank, fountain, and pond experience facility.
A demand for aquarium fish robot has been increased around science hall and Kids Cafe in Korea. Fish robot aquariums have been installed and operated at Busan Marine Natural History Museum, HomePlus Ujeongbu branch, and Lotte Mall Gimpo Airport branch. Last year, AIRO sold total 20 units of robots in Korea.
